About Us

Long term. Two words that define TCY. Pick up our business model, any function, any product, or for that matter anything that happens at TCY, chances are you’d find long term thinking behind it. Reason is simple. We choose & nurture people for long term. Rarely for their degrees, pedigree etc; rather for what they have done in the past, what their purpose of life is. LOTKA’s law always at work. Big fans of our top 15-20 % super heroes( hims and hers). A glimpse - We serve over 750,000 students annually ;free and premium combined. In B2C , our marketing spend = Almost zero. In B2B we serve 1,800+ coaching centres with feet on street = Zero. 190 exam categories.Content :User Generated. Platform approach to business. After all, over 30,000,000 test takers annually and around 200,000 coaching centres in India. Our model has the potential to cover all. Different fancy terms like non-linear, Edtech, SaaS, B2B2C, Software platform etcetcwhereas we make sure it always passes one simple test - Bill Gurley’s checklist for Marketplaces. Period. The jargon filled version is -Recursive algorithms using deep learning and AI to help coaching centres adopt an optimised and personalised learning trajectory for each student towards their exam success! Simply put , for students: we specialize in accurately telling each student at every stage -where you stand -what next you should do to succeed& for Coaching centres: Scaffolding coaching centres while taking care of their Academic, Operations and Financial worries We hate losing money and never have. Well, almost. Data is our currency and intuition of our experts is always our next big opportunity. It has been working great so far. The journey is on with an unwavering mission: ‘To help people become what they were born to be’. If you find it compelling, may be we have a future customer, partner, colleague or an investor in you. Stay tuned. Cheers !

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